Creative, Communication & Marketing Professional

Hello.
My name is Melissa Wiland.
I build communications that move organizations forward.
Strategic Communications | Brand | Reputation | Marketing | Organizational Transformation
I lead communications at the intersection of strategy and execution, helping complex organizations make themselves understood, trusted and relevant.
My work spans executive communications, reputation and issues management, brand strategy, marketing, digital transformation, media relations, crisis communications and storytelling. But the real work is bigger than any one of those disciplines.
I build the systems that connect them.
Over my career, I've helped transform communications from a collection of channels and requests into an organizational function built around strategy, audience and measurable purpose.
I've led teams through major platform transformations, high-stakes public issues, organizational change, brand initiatives and campaigns reaching tens of thousands of people.
I know how to advise leaders when the stakes are high. I know how to turn complicated information into something people will understand and act on.
And because my career was built through creative, digital and marketing work, I understand what it takes to move an idea from strategy to something people actually experience.
Strategy without execution doesn't move people.
Execution without strategy doesn't move organizations. I do both.
What I do
Executive & Strategic Communications
Executive counsel • organizational narrative • leadership communications • strategic planning • change communications
Reputation & Issues
Media relations • crisis communications • reputation management • public affairs • stakeholder communications
Brand & Marketing
Brand strategy • integrated campaigns • audience development • digital marketing • creative direction • content strategy
Communications Transformation
Digital ecosystems • communications platforms • workflow redesign • channel strategy • audience segmentation • adoption
Teams & Creative Operations
Team leadership • talent development • creative operations • cross-functional collaboration • agency/vendor management • production systems